About Us 

Welcome to Adam and baby, a place for all things sustainable and practical. Curated to comfort you with friendly, gentle, and convenient pieces for mum, toddler, and baby.  Our products are just what we love as parents.

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Adam and Baby is a family of four, made up of Mum, Dad, 3-year-old Adam and baby, a few months old. We began our journey with these products with Adam when he was only a few weeks old and are still in love with and use all these products with baby.

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I’m a lover of practical, yet pretty things. Being a boy mum, I’ve always found it challenging finding pretty and attractive boy things. I’m sure all you boy mums will agree. When I was on the search for a pretty swaddle/wrap, I noticed that the styles for baby girls were dominant and lacking gender–neutral patterns.  And so naturally, I decided to venture towards creating my own beautifully designed wraps and accessories to cater to all mums in search of pretty baby and toddler-friendly items.

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Despite being inspired by my little boys, Adam and Baby endeavors to create a variety of gender-neutral styles.

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Our mission is to provide you with beautiful products at top value, exceeding customer expectations every time. Each product and design is thoroughly considered and has been put through a lengthy testing process to ensure they are of excellent quality, while also being aesthetically pleasing.

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We are extremely excited to bring our vision into your homes and hope both you and your young ones love using them just as much as we do!

Thank you for joining us on our journey towards an eco-friendly and pretty baby store. So happy you are here!

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With love,

Iman – Founder of Adam & Baby